Cart Abandoned Event

Event Type: cart.abandoned

When sent: When a cart has been inactive for a configured period (typically 1 hour).

Use this event to trigger abandoned cart recovery campaigns, send reminder emails, or update conversion tracking analytics.

Recovery Strategy Examples:

• Send email reminder after 1 hour
• Offer discount after 24 hours
• SMS reminder after 3 days
• Final email with larger discount after 1 week

Example webhook payload

Webhook Payload Schema

Cart abandoned event data

Property

Type

Description

storeIdrequired

string (uuid)

Store identifier

customerId

string (uuid)

Customer identifier

occurredAtrequired

string (date-time)

When the event occurred

externalReference

string

External reference for tracking

cartIdrequired

string (uuid)

Cart identifier

abandonedAtrequired

string (date-time)

When the cart was abandoned

cartSummaryrequired

object

Cart summary DTO for webhook events

activeDurationrequired

string (date-span)

Time the cart was active before abandonment